A great marketing strategy for beauty industry is to participate in make up trade show event. Trade show event is a great place to find new distributors for your products and build your brand name. However, participating in trade show is expensive and I am going to share some tips I have learn over the years to maximize your trade show event.

First of all, identify your purpose for participating in the trade show. Are you planning to get new distributors, or are you planning to build your brand by selling products there? It is better to focus and in my experience, I prefer to only build relationship with new potential distributors. By focusing on my objectives and results I wish to obtained during the trade show, it will make the event an effective promotion for my business.

Secondly, make sure you have the right presentation materials all ready to make the first impression for your future customers. I have seen many times businesses are not prepared with their marketing materials and fumble when potential customers are interested in their products or services. Always have someone compiling all the customers’ details such as their name, phone number, questions they ask and some notes about them if possible. You will probably meet 100 potential customers a day so by having a good system ready to capture their data is very essential.

After the event, follow up immediately with all the prospects by either sending them an email, or by calling them. Add their emails to your mailing list and build relationship with them and follow up periodically. I can’t stress how important it is to follow up with them and build a good working relationship for your business. There is no such thing as immediate benefit when attending a trade show so be prepared to follow up with them for weeks and even months.

Finally, when attending trade shows, I do give up special coupons for them to access my website and by asking them to visit it they will get a special free gift delivered right to their doorstep. Simply by doing this, I am able to track my ROI and follow up with them by capturing their data as they key in to claim the free gift.